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B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios; Schepers, Lonieke; Vries, … - In: International journal of electronic marketing and … 6 (2015) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa; Scuderi, Alessandro - In: International journal of electronic marketing and … 7 (2016) 4, pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
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The usefulness of online reviews in financial services
Guillory, Monica D.; Lohtia, Ritu; Donthu, Naveen - In: International journal of electronic marketing and … 7 (2016) 1, pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
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To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447