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~isPartOf:"Global business review"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
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Brand image
Beziehungsmarketing
195
Relationship marketing
195
Consumer behaviour
156
Konsumentenverhalten
156
Brand management
126
Markenführung
126
Markenimage
97
Brand
84
Markenartikel
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Social web
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Internet marketing
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Online-Marketing
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Customer value
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Kundenwert
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Guzman, Francisco
5
Beig, Faseeh Amin
2
Broyles, S. Allen
2
Fetscherin, Marc
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Loureiro, Sandra Maria Correia
2
Vera, Jorge
2
Wallace, Elaine
2
Aljuhmani, Hasan Yousef
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Allaway, Arthur W.
1
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1
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1
Anh Tran Tram Truong
1
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1
Arcand, Manon
1
Areni, Charles Scott
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
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1
Baeck, Sunmee
1
Banerjee, Shubhomoy
1
Bapat, Dhananjay
1
Barbarossa, Camilla
1
Basu, Meheli
1
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1
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1
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1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
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1
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1
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1
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Global business review
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of product & brand management
Journal of business research : JBR
102
The journal of brand management : an international journal
69
Journal of retailing and consumer services
68
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Journal of promotion management : innovations in planning and applied research
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of marketing communications
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of the Academy of Marketing Science
12
European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
SpringerLink / Bücher
10
Journal of business ethics : JOBE
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
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ECONIS (ZBW)
97
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1
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97
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date (oldest first)
1
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
2
"I'm here to help" : how companies' microblog responses to consumer problems influence brand perceptions
Coyle, James R.
;
Smith, Ted
;
Platt, Glenn J.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10009571569
Saved in:
3
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
4
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
5
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
6
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
7
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
8
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
9
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
10
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
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