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E-service quality perceptions : a cross-cultural comparison of American and Korean consumers
Kim, Jung-hwan; Kim, Chungho - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10008656150
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"I'm here to help" : how companies' microblog responses to consumer problems influence brand perceptions
Coyle, James R.; Smith, Ted; Platt, Glenn J. - In: Journal of research in interactive marketing : … 6 (2012) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10009571569
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Customer heterogeneity in the development of e-loyalty
Chocarro, Raquel; Cortiñas, Monica; Villanueva, Maria Luisa - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 190-213
Persistent link: https://www.econbiz.de/10011418526
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi - In: Global business review 14 (2013) 4, pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
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Customer participation in online co-creation experience : the role of e-service quality
Elsharnouby, Tamer H.; Mahrous, Abeer A. - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 313-336
Persistent link: https://www.econbiz.de/10011456271
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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Drivers of brand engagement : the role of brand communities
Dass, Sumanjit; Sethi, Rahul; Popli, Sapna; Saxena, V. N. - In: Global business review 22 (2021) 5, pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
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Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
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Identifying the critical success factors of telecom switching barriers using the AHP
Jacob, Reuban; Subramoniam, Suresh - In: Global business review 22 (2021) 3, pp. 767-779
Persistent link: https://www.econbiz.de/10012591413