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~isPartOf:"Global business review"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand image"
~subject:"Service quality"
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Brand image
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Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Internet marketing
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Online-Marketing
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Beig, Faseeh Amin
2
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Global business review
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
239
Journal of business research : JBR
203
International journal of hospitality management
142
The journal of services marketing
99
The service industries journal
82
The journal of product & brand management
79
The journal of brand management : an international journal
71
Journal of hospitality marketing & management
65
Journal of travel and tourism marketing
62
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
59
International journal of contemporary hospitality management
58
Services marketing quarterly
55
Cogent business & management
53
Asia Pacific journal of marketing and logistics
50
Journal of service research : JSR
48
Industrial marketing management : the international journal for industrial and high-tech firms
46
Service business
46
Tourism management : research, policies, practice
45
Journal of service management
44
Journal of strategic marketing
44
Psychology & marketing
41
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Marketing intelligence & planning
37
European journal of marketing : EJM
33
Journal of the Academy of Marketing Science
33
Journal of service research
32
The TQM journal : the international review of organizational improvement
32
The international journal of bank marketing : IJBM
31
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
27
Journal of air transport management
25
Total quality management & business excellence
25
International journal of quality and service sciences
24
Journal of marketing
22
Journal of marketing management : MM
22
Managing service quality : MSQ ; an international journal
22
European journal of marketing
21
International journal of electronic customer relationship management : IJECRM
21
International journal of electronic marketing and retailing : IJEMR
21
International journal of internet marketing and advertising : IJIMA
21
International journal of services and operations management
21
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ECONIS (ZBW)
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1
E-service quality perceptions : a cross-cultural comparison of American and Korean consumers
Kim, Jung-hwan
;
Kim, Chungho
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 257-275
Persistent link: https://www.econbiz.de/10008656150
Saved in:
2
"I'm here to help" : how companies' microblog responses to consumer problems influence brand perceptions
Coyle, James R.
;
Smith, Ted
;
Platt, Glenn J.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10009571569
Saved in:
3
Customer heterogeneity in the development of e-loyalty
Chocarro, Raquel
;
Cortiñas, Monica
;
Villanueva, Maria Luisa
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011418526
Saved in:
4
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
5
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
6
Customer participation in online co-creation experience : the role of e-service quality
Elsharnouby, Tamer H.
;
Mahrous, Abeer A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 313-336
Persistent link: https://www.econbiz.de/10011456271
Saved in:
7
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
8
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
9
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
10
Identifying the critical success factors of telecom switching barriers using the AHP
Jacob, Reuban
;
Subramoniam, Suresh
- In:
Global business review
22
(
2021
)
3
,
pp. 767-779
Persistent link: https://www.econbiz.de/10012591413
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