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Promoting oral health in rural India : the case of pepsodent
Bahal, Shubhra; Sahay, A. - In: Global business review 16 (2015) 3, pp. 524-536
Persistent link: https://www.econbiz.de/10011410140
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Examining the effect of marketing innovations on GPMA : a study using the PLS-SEM approach
Pant, Mayank; Virdi, Amarpreet Singh; Chaubey, D. S. - In: Global business review 21 (2020) 4, pp. 1025-1036
Persistent link: https://www.econbiz.de/10012287535
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Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
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Supplement issue: Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy (ed.) - 2017
Persistent link: https://www.econbiz.de/10011745457
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Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy - In: Global business review 18 (2017) 3, pp. 7
Persistent link: https://www.econbiz.de/10011745549
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An empirical investigation on the impact of marketing communication expenditure on firms' profitability : evidence from India
Banerjee, Neelotpaul; Siddhanta, Somroop - In: Global business review 16 (2015) 4, pp. 609-622
Persistent link: https://www.econbiz.de/10011409493
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An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta; Chawla, Deepak; Jeong, Luz Suplico; … - In: Global business review 23 (2022) 5, pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
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Some recent cases in the bottom of the pyramid concept : lessons from India
Gupta, Ananda Das - In: Global business review 22 (2021) 5, pp. 1232-1243
Persistent link: https://www.econbiz.de/10012660383
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A new marketing strategy for e-commerce : the Gulf region experience
Alrawi, Khalid W.; Ekbia, Hamid R.; Jaber, Khalifa H. - In: Global business review 9 (2008) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10003859722
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Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag - In: Global business review 14 (2013) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10009746403