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Consumer behaviour
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purchase intention
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Global business review
Journal of retailing and consumer services
73
Journal of business research : JBR
50
Cogent business & management
30
Cogent Business & Management
26
Asia Pacific journal of marketing and logistics
23
Journal of promotion management : innovations in planning and applied research
19
International journal of internet marketing and advertising : IJIMA
18
Journal of Islamic marketing
16
Journal of international consumer marketing
16
Psychology & marketing
16
Journal of marketing communications
15
International journal of technology marketing : IJTMkt
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of Asian finance, economics and business : JAFEB
11
Marketing intelligence & planning
11
The international review of retail, distribution and consumer research
11
The journal of product & brand management
11
International journal of hospitality management
10
International review on public and non-profit marketing
10
Journal of international trade & commerce
10
Technological forecasting & social change : an international journal
10
International journal of business and globalisation : IJBG
9
International journal of sports marketing & sponsorship
9
Journal of Product & Brand Management
9
Journal of fashion marketing and management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Asia Pacific Journal of Marketing and Logistics
8
Electronic commerce research
8
International journal of consumer studies
8
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
8
Marketing Intelligence & Planning
8
International journal of business and emerging markets : IJBEM
7
Journal for global business advancement : JGBA
7
Journal of global fashion marketing : JGfM
7
Journal of global marketing
7
Journal of internet commerce
7
Journal of promotion management : JPM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the review of marketing communications
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1
Different impacts of advertising appeals on advertising attitude for high and low involvement products
Akbari, Mahsa
- In:
Global business review
16
(
2015
)
3
,
pp. 478-493
Persistent link: https://www.econbiz.de/10011409302
Saved in:
2
An empirical study on shopping motivation among Generation Y Indian
Kumar, Sushant
;
Sadarangani, Pradip
- In:
Global business review
22
(
2021
)
2
,
pp. 500-516
Persistent link: https://www.econbiz.de/10012520243
Saved in:
3
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
4
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
5
The influence factors towards mobile advertising message content on consumer purchase intention
Nor Hazlina Hashim
;
Normalini
;
Norhazlina Sajali
- In:
Global business review
19
(
2018
)
5
,
pp. 1187-1206
Persistent link: https://www.econbiz.de/10011929704
Saved in:
6
Does corporate social responsibility matter in buying behaviour? : a study of Indian consumers
Ruhee Singh
;
Malla, Sweta Srivastava
- In:
Global business review
18
(
2017
)
3
,
pp. 781-794
Persistent link: https://www.econbiz.de/10011732054
Saved in:
7
Understanding web experience and perceived web enjoyment as antecedents of online purchase intention
Bedi, Sarbjit Singh
;
Sukhwinder Kaur
;
Lal, Amit Kumar
- In:
Global business review
18
(
2017
)
2
,
pp. 465-477
Persistent link: https://www.econbiz.de/10011741265
Saved in:
8
Corporate social responsibility towards purchase intention across regional identity : a comparison between South Asia and Southeast Asia during COVID-19
Arachchi, H. A. D. M.
;
Samarasinghe, G. D.
- In:
Global business review
23
(
2022
)
6
,
pp. 1424-1461
Persistent link: https://www.econbiz.de/10013479690
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