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Dimensions of Consumers’ Adver...
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Global business review
Journal of business research : JBR
2,174
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1,969
The Indian economic journal
1,273
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1,175
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,065
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
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NBER working paper series
916
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
886
Working Papers / eSocialSciences
871
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799
International journal of consumer studies
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International journal of hospitality management
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Economic developments in India : quarterly update : analysis, reports, policy documents
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Indian journal of agricultural economics
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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MPRA Paper
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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European Journal of Marketing
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401
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Margin : quarterly journal of the National Council of Applied Economic Research
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Journal of marketing communications
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Praj̄nȧn : journal of social and management sciences
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ECONIS (ZBW)
489
Showing
1
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10
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489
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1
Impact of
advertising
intensity on market risk of a firm : a study on the Indian consumer goods sector
Tripathi, Shalini Nath
;
Misra, Dheeraj
;
Siddiqui, Masood
- In:
Global business review
21
(
2020
)
6
,
pp. 1376-1386
Persistent link: https://www.econbiz.de/10012388969
Saved in:
2
Impact of subliminal
advertising
on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shoib, Mohd Shah
; …
- In:
Global business review
19
(
2018
)
6
,
pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
Saved in:
3
Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P.
- In:
Global business review
18
(
2017
)
3
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011745471
Saved in:
4
Different impacts of
advertising
appeals on
advertising
attitude for high and low involvement products
Akbari, Mahsa
- In:
Global business review
16
(
2015
)
3
,
pp. 478-493
Persistent link: https://www.econbiz.de/10011409302
Saved in:
5
Green
advertising
: examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
6
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
7
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai
- In:
Global business review
20
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
Saved in:
8
The influence factors towards mobile
advertising
message content on consumer purchase intention
Nor Hazlina Hashim
;
Normalini
;
Norhazlina Sajali
- In:
Global business review
19
(
2018
)
5
,
pp. 1187-1206
Persistent link: https://www.econbiz.de/10011929704
Saved in:
9
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
10
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
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