Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Key Account Management - Das P...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
35
Business-to-business marketing
35
Salespeople
6
Verkaufspersonal
6
Marketing management
3
Marketingmanagement
3
Anforderungsprofil
2
Beziehungsmarketing
2
Occupational profile
2
Performance measurement
2
Performance-Messung
2
Relationship marketing
2
Agency theory
1
Arbeitsleistung
1
Auction theory
1
Auktionstheorie
1
Befragung
1
Bestellung
1
Brand management
1
Business network
1
Classification
1
Compensation system
1
Competitive advantage
1
Competitive analysis
1
Confidence
1
Coopetition
1
Coordination
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Governance approach
1
Governance-Ansatz
1
High technology
1
Hochtechnologie
1
Human resource development
1
Innovation
1
Internet
1
Interview
1
Job performance
1
Key account management
1
more ...
less ...
Type of publication
All
Article
36
Type of publication (narrower categories)
All
Aufsatz im Buch
36
Book section
36
Language
All
English
36
Author
All
Ahearne, Michael
1
Albers, Sönke
1
Antia, Kersi D.
1
Banerjee, Ranjan
1
Baxter, Roger
1
Beck, Joshua T.
1
Bergen, Mark
1
Bornemann, Torsten
1
Bowman, Douglas
1
Bradford, Kevin
1
Brown, Steven P.
1
Cespedes, Frank V.
1
Chandler, Jennifer D.
1
Chandy, Rajesh K.
1
Cooper, Robert G.
1
Coughlan, Anne T.
1
Cressman, George E.
1
Dutta, Shantanu
1
Fahey, Liam
1
Ganesan, Shankar
1
Ghosh, Mrinal K.
1
Gopalakrishna, Srinath
1
Griffin, Abbie
1
Haruvy, Ernan
1
Ho, Hillbun
1
Homburg, Christian
1
Jap, Sandy D.
1
John, George
1
Johnston, Wesley J.
1
Joseph, Kissan
1
Keller, Kevin Lane
1
Kotler, Philip
1
Kumar, V.
1
Lam, Son K.
1
Lilien, Gary L.
1
Lorimer, Sally E.
1
Lusch, Robert F.
1
Mantrala, Murali K.
1
Marinova, Detelina
1
Mohr, Jakki
1
more ...
less ...
Published in...
All
Handbook of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
661
The journal of business & industrial marketing
247
SpringerLink / Bücher
171
Journal of business-to-business marketing
129
Journal of business research : JBR
103
Springer eBook Collection
53
Europäische Hochschulschriften / 5
46
Research
43
Springer eBook Collection / Business and Economics
42
Gabler Edition Wissenschaft
41
Journal of marketing
33
Zukunft im Handel : Studien für die Praxis
30
Schriften zur Handelsforschung
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The journal of personal selling & sales management : JPSSM
25
Schriften zu Distribution und Handel
22
Harvard-Business-Manager : das Wissen der Besten
21
Journal of the Academy of Marketing Science
19
Hamburger Schriften zur Marketingforschung
18
essentials
18
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
17
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
17
Harvard business review : HBR
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
17
Arbeitsmaterialien zur Raumordnung und Raumplanung
16
European journal of marketing : EJM
16
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
16
Marketing intelligence & planning
16
Schriften zum innovativen Marketing
16
Schriftenreihe Handel und Marketing
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Gabler Research
15
Innovation in pricing : contemporary theories and best practices
15
Journal of strategic marketing
15
Business-to-Business-Marketing
14
Journal of business market management : JBM
14
Lehrbuch
14
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Key account management
Homburg, Christian
;
Bornemann, Torsten
- In:
Handbook of business-to-business marketing
,
(pp. 456-472)
.
2012
Persistent link: https://www.econbiz.de/10009500133
Saved in:
2
Marketing metrics for B2B firms
Srinivasan, Raji
- In:
Handbook of business-to-business marketing
,
(pp. 715-730)
.
2012
Persistent link: https://www.econbiz.de/10009500106
Saved in:
3
Survey research in B2B marketing : current challenges and emerging opportunities
Rindfleisch, Aric
;
Antia, Kersi D.
- In:
Handbook of business-to-business marketing
,
(pp. 699-714)
.
2012
Persistent link: https://www.econbiz.de/10009500107
Saved in:
4
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
5
Qualitative research methods for investigating business-to-business marketing questions
Griffin, Abbie
- In:
Handbook of business-to-business marketing
,
(pp. 659-679)
.
2012
Persistent link: https://www.econbiz.de/10009500109
Saved in:
6
Designing B2B markets
Haruvy, Ernan
;
Jap, Sandy D.
- In:
Handbook of business-to-business marketing
,
(pp. 639-656)
.
2012
Persistent link: https://www.econbiz.de/10009500110
Saved in:
7
B2B e-commerce
Shankar, Venkatesh
- In:
Handbook of business-to-business marketing
,
(pp. 625-638)
.
2012
Persistent link: https://www.econbiz.de/10009500111
Saved in:
8
The Stage-Gate® system for product innovation in B2B firms
Cooper, Robert G.
- In:
Handbook of business-to-business marketing
,
(pp. 596-624)
.
2012
Persistent link: https://www.econbiz.de/10009500112
Saved in:
9
Key questions on innovation in the B2B context
Tellis, Gerard J.
;
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
- In:
Handbook of business-to-business marketing
,
(pp. 582-595)
.
2012
Persistent link: https://www.econbiz.de/10009500117
Saved in:
10
Toward a theory of technology marketing : review and suggestions for future research
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Handbook of business-to-business marketing
,
(pp. 563-581)
.
2012
Persistent link: https://www.econbiz.de/10009500118
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
