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State-of-the-art review of research in international marketing management
Kotabe, Masaaki - In: Handbook of research in international marketing, (pp. 3-41). 2003
Persistent link: https://www.econbiz.de/10001803670
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Regionalization of multinationals: implications for research in international marketing
Erramilli, M. Krishna - In: Handbook of research in international marketing, (pp. 81-96). 2003
Persistent link: https://www.econbiz.de/10001803759
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Experimental economic approaches to international marketing research
Buchan, Nancy R. - In: Handbook of research in international marketing, (pp. 190-208). 2003
Persistent link: https://www.econbiz.de/10001803856
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Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi; Schmitt, Bernd H.; Haley, Hillary - In: Handbook of research in international marketing, (pp. 228-242). 2003
Persistent link: https://www.econbiz.de/10001803879
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Global brands: does familiarity breed contempt?
Johansson, Johny K.; Ronkainen, Ilkka A. - In: Handbook of research in international marketing, (pp. 279-293). 2003
Persistent link: https://www.econbiz.de/10001803904
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International advertising research: standardization/ adaptation and the future
Ryans, John K.; Griffith, David A. - In: Handbook of research in international marketing, (pp. 294-309). 2003
Persistent link: https://www.econbiz.de/10001803910
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Roles and consequences of electronic commerce in global marketing
Samiee, Saeed - In: Handbook of research in international marketing, (pp. 336-357). 2003
Persistent link: https://www.econbiz.de/10001803944
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Privacy protection and global marketing: balancing consumer and corporate interests
Sarathy, Ravi - In: Handbook of research in international marketing, (pp. 358-376). 2003
Persistent link: https://www.econbiz.de/10001803960
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The development and use of a global marketing and sales scorecard
Engle, Robert L. - In: Handbook of research in international marketing, (pp. 446-457). 2003
Persistent link: https://www.econbiz.de/10001803987
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Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing; Zhang, Shi; Simpson, James T. - In: Handbook of research in international marketing, (pp. 48-67). 2011
Persistent link: https://www.econbiz.de/10009384957