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~isPartOf:"Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Celebrity endorsement"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Celebrity endorsement
Inconsistent content
Konsumentenverhalten
Consumer behaviour
9
Customer satisfaction
3
Kundenzufriedenheit
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Behavioral intentions
2
Beziehungsmarketing
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1
Celebrity expert endorsement
1
Celebrity-Werbung
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Commitment
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9
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Law, Chun Hung Roberts
10
Wei, Wei
10
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9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Li, Hengyun
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Zhang, Zili
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Lynn, Michael
6
Magnini, Vincent P.
6
Okumus, Fevzi
6
Qu, Hailin
6
Reynolds, Dennis
6
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
International journal of hospitality management
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
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1
The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Loureiro, Sandra Maria Correia
;
Almeida, Marta
;
Rita, Paulo
- In:
International journal of hospitality management
35
(
2013
),
pp. 35-43
Persistent link: https://www.econbiz.de/10010225936
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
3
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
4
The role of the rural tourism experience economy in place attachment and behavioral intentions
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
40
(
2014
),
pp. 1-9
Persistent link: https://www.econbiz.de/10010388610
Saved in:
5
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
-
2021
Persistent link: https://www.econbiz.de/10013285701
Saved in:
6
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
7
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
8
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
9
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
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