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Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: Handbook of research on international advertising, (pp. 88-108). 2012
Persistent link: https://www.econbiz.de/10009513190
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Project GLOBE and cross-cultural advertising research : developing a theory-driven approach
Quigley, Narda R.; Sully De Luque, Mary F.; House, Robert J. - In: Handbook of research on international advertising, (pp. 61-87). 2012
Persistent link: https://www.econbiz.de/10009513193
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Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond; Bowen, C. Luke - In: Handbook of research on international advertising, (pp. 3-19). 2012
Persistent link: https://www.econbiz.de/10009513233
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The role of e-WOM in international communication
Ruiz de Maya, Salvador; Sicilia, María; López, Inés; … - In: Handbook of research on international advertising, (pp. 325-350). 2012
Persistent link: https://www.econbiz.de/10009513912
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Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping - In: Handbook of research on international advertising, (pp. 303-324). 2012
Persistent link: https://www.econbiz.de/10009513917
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International advertising theory and methodology in the digital information age
Lin, Carolyn A. - In: Handbook of research on international advertising, (pp. 279-302). 2012
Persistent link: https://www.econbiz.de/10009513918
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Sampling in international advertising research
Ha, Louisa - In: Handbook of research on international advertising, (pp. 231-251). 2012
Persistent link: https://www.econbiz.de/10009513922
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International advertising research : conceptual and methodological issues
Craig, C. S.; Douglas, Susan P. - In: Handbook of research on international advertising, (pp. 201-230). 2012
Persistent link: https://www.econbiz.de/10009513923
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Analysis of the relationship between advertisers and advertising agencies in the global market
Takada, Hirokazu; Mizuno, Makoto; Bith-Hong, Ling - In: Handbook of research on international advertising, (pp. 497-517). 2012
Persistent link: https://www.econbiz.de/10009514350
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The importance and relevance of integrated marketing communications : a global perspective
Kitchen, Philip J.; Tourky, Marwa - In: Handbook of research on international advertising, (pp. 473-496). 2012
Persistent link: https://www.econbiz.de/10009514363