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Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond; Bowen, C. Luke - In: Handbook of research on international advertising, (pp. 3-19). 2012
Persistent link: https://www.econbiz.de/10009513233
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International advertising theory and methodology in the digital information age
Lin, Carolyn A. - In: Handbook of research on international advertising, (pp. 279-302). 2012
Persistent link: https://www.econbiz.de/10009513918
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Using partial least squares path modeling in advertising research : basic concepts and recent issues
Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: Handbook of research on international advertising, (pp. 252-276). 2012
Persistent link: https://www.econbiz.de/10009513920
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Sampling in international advertising research
Ha, Louisa - In: Handbook of research on international advertising, (pp. 231-251). 2012
Persistent link: https://www.econbiz.de/10009513922
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International advertising research : conceptual and methodological issues
Craig, C. S.; Douglas, Susan P. - In: Handbook of research on international advertising, (pp. 201-230). 2012
Persistent link: https://www.econbiz.de/10009513923