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~isPartOf:"Handbook of strategic e-business management"
~isPartOf:"Measuring and managing brands"
~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Kim, JungKeun"
~person:"Laroche, Michel"
~person:"Learned, Andrea"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Roehm, Michelle L."
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Book section"
~type_genre:"Reprint"
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Konsumentenverhalten
Markenartikel
Consumer behaviour
7
Brand management
3
Markenführung
3
Brand extension
2
Markentransfer
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Online retailing
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Online-Handel
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Alkoholfreies Getränk
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Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
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Brand
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Frauen
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Aaker, David A.
Ahuvia, Aaron C.
Foxall, Gordon R.
Kim, JungKeun
Laroche, Michel
Learned, Andrea
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Pelsmacker, Patrick de
Phau, Ian
Roehm, Michelle L.
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
3
Barnard, Neil
2
Ehrenberg, Andrew S. C.
2
Farr, Andy
2
Baldinger, Allan L.
1
Berry, Lisette
1
Blair, Edward
1
Bloom, Helen
1
Dowling, Grahame R.
1
Dyson, Paul
1
Echambadi, Raj
1
Esteban-Millat, Irene
1
Heckler, Susan E.
1
Hollis, Nigel S.
1
Houston, Michael J.
1
Kennedy, Rachel
1
Kim, Kyeongheui
1
Luna, David
1
Miller, Stephen
1
Park, Jon-won
1
Pullins, Ellen
1
Rejón-Guardia, Francisco
1
Richard, Marie-Odile
1
Rodríguez-Ardura, Imma
1
Roehm, Harper A.
1
Romaniuk, Jenni
1
Scriven, John
1
Stockdale, Mark
1
Uncles, Mark
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Handbook of strategic e-business management
Measuring and managing brands
Consumer behavior analysis : (a) rational approach to consumer choice
4
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Country of origin effect : looking back and moving forward
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Marketing and multicultural diversity
2
The evolution of brands : from signals of quality to storehouses of trust
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 3
1
Challenges and trends in modern banking
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
E-business issues, challenges and opportunities for SMEs : driving competitiveness
1
Handbook of brand relationships
1
Handbook of developments in consumer behaviour
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to creativity
1
The SAGE handbook of international marketing
1
The SAGE handbook of marketing theory
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
1
Theory in economic anthropology
1
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ECONIS (ZBW)
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
2
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
3
The concept of flow in online consumer behavior
Esteban-Millat, Irene
;
Martínez-López, Francisco J.
; …
- In:
Handbook of strategic e-business management
,
(pp. 371-402)
.
2014
Persistent link: https://www.econbiz.de/10010234041
Saved in:
4
The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 821-839)
.
2014
Persistent link: https://www.econbiz.de/10010234600
Saved in:
5
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
6
Acceptance of
brand
extensions : interactive influences of product category similarity, typicality of claimed benefits, and
brand
relationship quality
Park, Jon-won
;
Kim, Kyeongheui
;
Kim, JungKeun
-
2009
Persistent link: https://www.econbiz.de/10003784843
Saved in:
7
How to market to women by humanising your
brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
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