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Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin - In: Harvard business review : HBR 90 (2012) 5, pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
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HSN's CEO on fixing the shopping network's culture
Grossman, Mindy - In: Harvard business review : HBR 89 (2011) 12, pp. 43-46
Persistent link: https://www.econbiz.de/10009407962
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A better way to map brand strategy
Dawar, Niraj; Bagga, Charan K. - In: Harvard business review : HBR 93 (2015) 6, pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
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Learning to play in the new "share economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard business review : HBR 91 (2013) 7/8, pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
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Shaking things up at Coca-Cola
Kent, Muhtar - In: Harvard business review : HBR 89 (2011) 10, pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
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Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy - In: Harvard business review : HBR 97 (2019) 4, pp. 35-39
Persistent link: https://www.econbiz.de/10012039659