Narrow search
Showing 1 - 10 of 1,377
Cover Image
Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
Cover Image
New way to measure consumersʹ judgments
Green, Paul E.; Wind, Yoram - In: Harvard business review : HBR 53 (1975) 4, pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
Cover Image
U. S. agribusiness breaks out of isolation
Goldberg, Ray A. - In: Harvard business review : HBR 53 (1975) 3, pp. 81-95
Persistent link: https://www.econbiz.de/10002458439
Cover Image
What consumerism means for marketers
Kotler, Philip - In: Harvard business review : HBR 50 (1972) 3, pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
Cover Image
Marketing when things change
Levitt, Theodore - In: Harvard business review : HBR 55 (1977) 6, pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
Cover Image
Consumer complain : does business respond?
Andreasen, Alan R.; Best, Arthur - In: Harvard business review : HBR 55 (1977) 4, pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
Cover Image
Cultivate the high-volume consumer
Barker, Stephen M.; Trost, John F. - In: Harvard business review : HBR 51 (1973) 2, pp. 118-122
Persistent link: https://www.econbiz.de/10001875350
Cover Image
Consumer motivations in Black and White
Bullock, Henry Allen - In: Harvard business review : HBR 39 (1961) 3, pp. 89-104
Persistent link: https://www.econbiz.de/10001965494
Cover Image
Consumer motivations in Black and White
Bullock, Henry Allen - In: Harvard business review : HBR 39 (1961) 4, pp. 110-124
Persistent link: https://www.econbiz.de/10001965495
Cover Image
Measuring readiness to buy
Wells, Willliam D. - In: Harvard business review : HBR 39 (1961) 4, pp. 81-87
Persistent link: https://www.econbiz.de/10002982114