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Annual reports donʹt have to be dull
Foy, Fred C. - In: Harvard business review : HBR 51 (1973) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10002174521
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What's a PR director for, anyway?
Mason, Robert S. - In: Harvard business review : HBR 52 (1974) 5, pp. 120-126
Persistent link: https://www.econbiz.de/10002471906
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New battleground : consumer interest
Hopkinson, Tom M. - In: Harvard business review : HBR 42 (1964) 5, pp. 97-104
Persistent link: https://www.econbiz.de/10002954988
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Advertising makes us unhappy
Oswald, Andrew J. (interviewee); Torres, Nicole (interviewer) - In: Harvard business review : HBR 98 (2020) 1, pp. 32-33
Persistent link: https://www.econbiz.de/10012163224
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Men buy more from manly men : professor Otterbring, defend your rearch
Otterbring, Tobias (interviewee); Beard, Alison (interviewer) - In: Harvard business review : HBR 96 (2018) 5, pp. 36-37
Persistent link: https://www.econbiz.de/10011924504
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Mating behavioral science and simulation
Bauer, Raymond Augustine; Buzzell, Robert D. - In: Harvard business review : HBR 42 (1964) 5, pp. 116-124
Persistent link: https://www.econbiz.de/10001879787
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Improved payoffs from transnational advertising
Killough, James - In: Harvard business review : HBR 56 (1978) 4, pp. 102-110
Persistent link: https://www.econbiz.de/10002218082
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Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.; Saffert, Peter - In: Harvard business review : HBR 91 (2013) 6, pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
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Creative that cracks the code
Kirby, Julia - In: Harvard business review : HBR 91 (2013) 3, pp. 86-89
Persistent link: https://www.econbiz.de/10009724076
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Advertising's new medium : human experience
Rayport, Jeffrey F. - In: Harvard business review : HBR 91 (2013) 3, pp. 77-84
Persistent link: https://www.econbiz.de/10009724078