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Dismantling the sales machine
Adamson, Brent; Dixon, Matthew; Toman, Nicholas - In: Harvard business review : HBR 91 (2013) 11, pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
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Putting sales at the center of strategy
Cespedes, Frank V. - In: Harvard business review : HBR 92 (2014) 10, pp. 23-25
Persistent link: https://www.econbiz.de/10010417547
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Making the consensus sale
Schmidt, Karl; Adamson, Brent; Bird, Anna - In: Harvard business review : HBR 93 (2015) 3, pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
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Teaching sales
Fogel, Suzanne; Hoffmeister, David; Rocco, Richard; … - In: Harvard business review : HBR 90 (2012) 7/8, pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
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Customer-driven distribution systems
Stern, Louis W. - In: Harvard business review : HBR 65 (1987) 4, pp. 34-41
Persistent link: https://www.econbiz.de/10001025466
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How to shift from selling products to selling services : it takes different skills and a different focus
Chung, Doug J. - In: Harvard business review : HBR 99 (2021) 2, pp. 48-52
Persistent link: https://www.econbiz.de/10012548833
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Selling after the crisis : senior executives must understand how dramatically the process needs to change
Cespedes, Frank V. - In: Harvard business review : HBR 99 (2021) 2, pp. 52-57
Persistent link: https://www.econbiz.de/10012548834
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Don't let platforms commoditize your business : how to make them work for your brand
Hagiu, Andrei; Wright, Julian - In: Harvard business review : HBR 99 (2021) 3, pp. 108-114
Persistent link: https://www.econbiz.de/10012627153
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The new sales imperative
Toman, Nicholas; Adamson, Brent; Gomez, Cristina - In: Harvard business review : HBR 95 (2017) 2, pp. 118-125
Persistent link: https://www.econbiz.de/10011685732
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Your star salesperson lied : should he get a second chance?
Puri, Sandeep - In: Harvard business review : HBR 97 (2019) 5, pp. 156-160
Persistent link: https://www.econbiz.de/10012108480