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Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
661
The journal of business & industrial marketing
247
SpringerLink / Bücher
172
Journal of business-to-business marketing
129
Journal of business research : JBR
103
Springer eBook Collection
53
Europäische Hochschulschriften / 5
46
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43
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42
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41
Handbook of business-to-business marketing
36
Journal of marketing
34
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30
Schriften zur Handelsforschung
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The journal of personal selling & sales management : JPSSM
25
Journal of the Academy of Marketing Science
22
Schriften zu Distribution und Handel
22
Harvard-Business-Manager : das Wissen der Besten
21
Hamburger Schriften zur Marketingforschung
18
essentials
18
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
17
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
17
Arbeitsmaterialien zur Raumordnung und Raumplanung
16
European journal of marketing : EJM
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
16
Marketing intelligence & planning
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Schriften zum innovativen Marketing
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Schriftenreihe Handel und Marketing
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Gabler Research
15
Innovation in pricing : contemporary theories and best practices
15
Journal of strategic marketing
15
Business-to-Business-Marketing
14
Journal of business market management : JBM
14
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14
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ECONIS (ZBW)
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1
The battle for China's good-enough market
Gadiesh, Orit
;
Leung, Philip
;
Vestring, Till
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 80-89
Persistent link: https://www.econbiz.de/10003535314
Saved in:
2
Managing global accounts
Yip, George S.
;
Bink, Audrey J. M.
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 102-111
Persistent link: https://www.econbiz.de/10003535321
Saved in:
3
In a downturn, provoke your customers
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
Saved in:
4
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
5
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
6
How women decide
Benko, Cathleen
;
Pelster, Bill
- In:
Harvard business review : HBR
91
(
2013
)
9
,
pp. 78-84
Persistent link: https://www.econbiz.de/10009787914
Saved in:
7
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
8
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
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9
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
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10
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
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