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The power of persuasion : a gu...
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Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
123
The journal of personal selling & sales management : JPSSM
111
SpringerLink / Bücher
83
Journal of economic psychology : research in economic psychology and behavioral economics
82
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76
Psychology & marketing
61
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57
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48
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43
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38
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International journal of advertising : the quarterly review of marketing communications
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22
The journal of socio-economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER working paper series
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Happiness, economics and politics : towards a multi-disciplinary approach
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1
How certainty transforms persuasion
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
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2
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
3
Putting sales at the center of strategy
Cespedes, Frank V.
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 23-25
Persistent link: https://www.econbiz.de/10010417547
Saved in:
4
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
Saved in:
5
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
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6
Customer-driven distribution systems
Stern, Louis W.
- In:
Harvard business review : HBR
65
(
1987
)
4
,
pp. 34-41
Persistent link: https://www.econbiz.de/10001025466
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7
How to shift from
selling
products to
selling
services : it takes different skills and a different focus
Chung, Doug J.
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 48-52
Persistent link: https://www.econbiz.de/10012548833
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8
Selling
after the crisis : senior executives must understand how dramatically the process needs to change
Cespedes, Frank V.
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 52-57
Persistent link: https://www.econbiz.de/10012548834
Saved in:
9
Don't let platforms commoditize your business : how to make them work for your brand
Hagiu, Andrei
;
Wright, Julian
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 108-114
Persistent link: https://www.econbiz.de/10012627153
Saved in:
10
The new sales imperative
Toman, Nicholas
;
Adamson, Brent
;
Gomez, Cristina
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 118-125
Persistent link: https://www.econbiz.de/10011685732
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