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How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard business review : HBR 85 (2007) 10, pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
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Competing on customer journeys
Edelman, David C.; Singer, Marc G. - In: Harvard business review : HBR 93 (2015) 11, pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
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When marketing is strategy
Dawar, Niraj - In: Harvard business review : HBR 91 (2013) 12, pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
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Unlocking the wealth in rural markets
Kapur, Mamta; Dawar, Sanjay; Ahuja, Vineet R. - In: Harvard business review : HBR 92 (2014) 6, pp. 113-117
Persistent link: https://www.econbiz.de/10010371825
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How French innovators are putting the "social" back in social networking
Kramer, Larry - In: Harvard business review : HBR 88 (2010) 10, pp. 121-124
Persistent link: https://www.econbiz.de/10008667183
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Empowered
Bernoff, Josh; Schadler, Ted - In: Harvard business review : HBR 88 (2010) 7/8, pp. 94-101
Persistent link: https://www.econbiz.de/10008658595
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Companies and the customers who hate them
McGovern, Gail; Moon, Youngme - In: Harvard business review : HBR 85 (2007) 6, pp. 78-84
Persistent link: https://www.econbiz.de/10003471520
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Social strategies that work
Piskorski, Mikołaj Jan - In: Harvard business review : HBR 89 (2011) 11, pp. 116-122
Persistent link: https://www.econbiz.de/10009380910
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What is a free customer worth?
Gupta, Sunil; Mela, Carl F. - In: Harvard business review : HBR 86 (2008) 11, pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
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In a downturn, provoke your customers
Lay, Philip; Hewlin, Todd; Moore, Geoffrey A. - In: Harvard business review : HBR 87 (2009) 3, pp. 48-56
Persistent link: https://www.econbiz.de/10003847303