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Customer loyalty to store and brand
Cunningham, Ross M. - In: Harvard business review : HBR 39 (1961) 6, pp. 127-137
Persistent link: https://www.econbiz.de/10002044865
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Markets in motion
Mainer, Robert; Slater, Charles C. - In: Harvard business review : HBR 42 (1964) 2, pp. 75-82
Persistent link: https://www.econbiz.de/10002257665
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It's time to research the consumer
Martineau, Pierre - In: Harvard business review : HBR 33 (1955) 4, pp. 45-64
Persistent link: https://www.econbiz.de/10002445512
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How to build a marketing information system
Cox, Donald F.; Good, Robert E. - In: Harvard business review : HBR 45 (1967) 3, pp. 145-154
Persistent link: https://www.econbiz.de/10002033159
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Brand loyalty, what, where, how much?
Cunningham, Ross M. - In: Harvard business review : HBR 34 (1956) 1, pp. 116-128
Persistent link: https://www.econbiz.de/10002044854
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Marketing R & D for military products
Bierer jr, Bion B. - In: Harvard business review : HBR 40 (1962) 5, pp. 111-120
Persistent link: https://www.econbiz.de/10001913527
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How to get more of marketing research
Bogart, Leo - In: Harvard business review : HBR 34 (1956) 1, pp. 74-84
Persistent link: https://www.econbiz.de/10001933184
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Science and thruth in marketing research
Politz, Alfred - In: Harvard business review : HBR 35 (1957) 1, pp. 117-126
Persistent link: https://www.econbiz.de/10002650975
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How to reach the young consumer
Schiele, George W. - In: Harvard business review : HBR 52 (1974) 2, pp. 77-86
Persistent link: https://www.econbiz.de/10002752508
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Prevent blunders in supply and distribution
Pirasteh, Ross - In: Harvard business review : HBR 47 (1969) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10002646593