//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing"
~isPartOf:"NBER Working Paper"
~person:"Krishna, Aradhna"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
THE SElKATSUSHA AND THE FIGHT...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
2
Cognition
2
Food
2
Kognition
2
Lebensmittel
2
Markenführung
2
Product design
2
Produktgestaltung
2
Advertising effects
1
Associative cues
1
Brand image
1
Cognitive load
1
Communication
1
Consumption
1
Consumption-imagery
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer experience
1
Design
1
Eating habit
1
Environmental consciousness
1
Environmental management
1
Ernährungsverhalten
1
Food consumption
1
Green marketing
1
Internal communication
1
Interne Kommunikation
1
Kommunikation
1
Lebensmittelkonsum
1
Markenimage
1
Nachhaltige Entwicklung
1
Packaging
1
Perception
1
Preismanagement
1
Price promotions
1
Pricing strategy
1
Sales promotion
1
Schweden
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
6
German
1
Author
All
Krishna, Aradhna
Grewal, Dhruv
15
Dhar, Ravi
12
Dubé, Jean-Pierre
10
Dahl, Darren W.
8
Patrick, Vanessa M.
8
Campo, Katia
7
Cawley, John
7
Gijsbrechts, Els
7
Gruber, Jonathan
7
Inman, J. Jeffrey
7
Kumar, V.
7
Abaluck, Jason
6
Breugelmans, Els
6
Bronnenberg, Bart J.
6
Jin, Ginger Zhe
6
Mullainathan, Sendhil
6
Nevo, Aviv
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Agarwal, Sumit
5
Bijmolt, Tammo H. A.
5
Blut, Markus
5
Burton, Scot
5
Caplin, Andrew
5
Chen, Yuxin
5
Hagtvedt, Henrik
5
Heerde, Harald J. van
5
Kahn, Barbara E.
5
LeBoeuf, Robyn A.
5
Neslin, Scott A.
5
Ratchford, Brian Thomas
5
Rotemberg, Julio J.
5
Silva-Risso, Jorge M.
5
Thomas, Manoj
5
Zhao, Min
5
Amir, On
4
Bagozzi, Richard P.
4
Bearden, William O.
4
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing research : JMR
Journal of retailing
NBER Working Paper
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Sensory marketing : research on the sensuality of products
2
Faculty & research / Insead : working paper series
1
Handbook of pricing research in marketing
1
Journal of business anthropology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Legends in consumer behavior
1
Marketing letters : a journal of research in marketing
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wenn Marketing auf die Sinne zielt
Krishna, Aradhna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
Saved in:
2
This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
Saved in:
3
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
4
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao
;
Zhang, Meng
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
Saved in:
5
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
6
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
7
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->