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Arzneimittel
52
Pharmaceuticals
52
Direct marketing
31
Direktmarketing
31
Advertising
30
Werbung
30
Physicians
29
Ärzte
29
Advertising effects
25
Werbewirkung
25
Consumer behaviour
23
Konsumentenverhalten
23
Pharmaceutical industry
20
Pharmaindustrie
20
USA
16
United States
16
Patienten
14
Patients
14
Gesundheitsversorgung
12
Health care
12
Impfung
7
Internet marketing
7
Online-Marketing
7
Vaccination
7
Coronavirus
6
prescription drugs
6
Dienstleistungsqualität
5
Gesundheitswesen
5
Health care system
5
Meinung
5
Opinion
5
Service quality
5
physicians
5
Beziehungsmarketing
4
Communication
4
Gesundheitspolitik
4
Gesundheitsrisiko
4
Health policy
4
Health risk
4
Hospital
4
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Aikin, Kathryn J.
4
Fogel, Joshua
3
Khanfar, Nile M.
3
Loudon, David
3
Moser, H. R.
3
Park, Jin Seong
3
Stevens, Robert E.
3
Sullivan, Helen W.
3
Austin, Shamly
2
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Chhabra, Sakhhi
2
Mackert, Michael
2
O'Donoghue, Amie C.
2
Qu, Haiyan
2
Tootelian, Dennis H.
2
Adams, Grace
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Alkhateeb, Fadi M.
1
Allan, Mamoon
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1
Amoncar, Nihar
1
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1
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1
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1
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1
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1
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1
Blose, Julia E.
1
Bradford, W. David
1
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Health marketing quarterly
PharmacoEconomics
1,437
IZA Discussion Papers
943
Discussion paper series / IZA
758
NBER Working Papers
664
NBER working paper series
652
IZA Discussion Paper
623
Disease Management and Health Outcomes
608
CESifo Working Paper
419
Working paper / National Bureau of Economic Research, Inc.
416
NBER Working Paper
408
MPRA Paper
384
Economics Papers from University Paris Dauphine
336
CESifo working papers
316
Applied Health Economics and Health Policy
252
Journal of health economics
251
Working Paper
237
Journal of forensic economics
225
CESifo Working Paper Series
179
Health economics
165
International review of law and economics
151
Journal of legal economics
149
The European journal of health economics : HEPAC ; health economics in prevention and care
147
Working paper
145
Ruhr Economic Papers
139
Journal of Health Economics
134
The Patient: Patient-Centered Outcomes Research
119
HERO On line Working Paper Series
116
CEPR Discussion Papers
112
GLO discussion paper
109
GLO Discussion Paper
108
Ruhr economic papers
99
Health affairs : at the intersection of health, health care, and policy
93
Health economics review
92
International journal of pharmaceutical and healthcare marketing : IJPHM
90
OECD Health Working Papers
87
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
71
Health, Econometrics and Data Group (HEDG) Working Papers
70
Discussion Papers
67
The journal of legal studies
67
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ECONIS (ZBW)
75
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1
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1
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
2
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of
physicians
and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
3
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
4
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
5
Patients' preferences for family medicine
physicians
' video biographies
Perrault, Evan K.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011628493
Saved in:
6
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
7
Physicians
, patients, and Facebook : could you? : would you? : should you?
Peluchette, Joy V.
;
Karl, Katherine A.
;
Coustasse, Alberto
- In:
Health marketing quarterly
33
(
2016
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10011517953
Saved in:
8
Reducing health inequalities trough digital options in mental health : a physician's perspective
Taiminen, Heini M.
;
Saraniemi, Saila
;
Joffe, Grigori
; …
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012200128
Saved in:
9
An empirical analysis of consumers' attitudes toward
physicians
' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
10
Characteristics of
physicians
targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Doucette, William R.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
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