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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.; Broekemier, Gregory M.; Burkink, Tim J. - In: Health marketing quarterly 31 (2014) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
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Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua; Zhuk, Anna - In: Health marketing quarterly 36 (2019) 3, pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.; Mack, Rhonda W. - In: Health marketing quarterly 26 (2009/10) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
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Patients' preferences for family medicine physicians' video biographies
Perrault, Evan K. - In: Health marketing quarterly 33 (2016) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10011628493
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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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Physicians, patients, and Facebook : could you? : would you? : should you?
Peluchette, Joy V.; Karl, Katherine A.; Coustasse, Alberto - In: Health marketing quarterly 33 (2016) 2, pp. 112-126
Persistent link: https://www.econbiz.de/10011517953
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Reducing health inequalities trough digital options in mental health : a physician's perspective
Taiminen, Heini M.; Saraniemi, Saila; Joffe, Grigori; … - In: Health marketing quarterly 36 (2019) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10012200128
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An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.; Khanfar, Nile M.; Doucette, William R. - In: Health marketing quarterly 26 (2009/10) 2, pp. 98-116
Persistent link: https://www.econbiz.de/10003860263