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Coordination of advertising in supply chain management with cooperating manufacturer and retailers
Ghadimi, Saeed; Szidarovszky, Ferenc; Farahani, Reza … - In: IMA journal of management mathematics 24 (2013) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009716294
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Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
Li, Bo; Hou, Peng-Wen; Li, Qing-Hua - In: IMA journal of management mathematics 28 (2017) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10011723272
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Strategic pricing and advertising in the presence of a counterfeiter
Buratto, Alessandra; Grosset, Luca; Zaccour, Georges - In: IMA journal of management mathematics 27 (2016) 3, pp. 397-418
Persistent link: https://www.econbiz.de/10011593259
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Distribution channel selection considering advertising productiveness
Nie, Jiajia; Zhang, Jianxiong - In: IMA journal of management mathematics 28 (2017) 3, pp. 437-450
Persistent link: https://www.econbiz.de/10011774278
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The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong; Lei, Liyan; Lu, Fuxiao; Cui, Lixin - In: IMA journal of management mathematics 29 (2018) 4, pp. 457-487
Persistent link: https://www.econbiz.de/10011974914