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Revising the myth of gay consumer innovativeness
Vandecasteele, Bert; Geuens, Maggie - In: Journal of business research : JBR 62 (2009) 1, pp. 134-144
Persistent link: https://www.econbiz.de/10003915865
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Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of business research : JBR 65 (2012) 5, pp. 692-700
Persistent link: https://www.econbiz.de/10009528782
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The influence of mood on attitude-behavior consistency
Elen, Maarten; D'Heer, Evelien; Geuens, Maggie; … - In: Journal of business research : JBR 66 (2013) 7, pp. 917-923
Persistent link: https://www.econbiz.de/10009756856
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Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank; Dawar, Niraj; Geuens, Maggie; … - In: Journal of business research : JBR 68 (2015) 1, pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
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Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina; Geuens, Maggie - In: Journal of business research : JBR 95 (2019), pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
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How online grocery shopping drives private label food purchases
Verstraeten, Julie; Heeremans, Eva; Geuens, Maggie; … - In: Journal of business research : JBR 167 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304087