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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 54 (2016), pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan; Jacob, Frank - In: Industrial marketing management : the international … 56 (2016), pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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Multi-sided platforms in B2B contexts : the role of affiliation costs and interdependencies in adoption decisions
Loux, Patrick; Aubry, Mathilde; Tran, Sébastien; … - In: Industrial marketing management : the international … 84 (2020), pp. 212-223
Persistent link: https://www.econbiz.de/10012162524
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Characterizing business models for digital business through patterns
Beynon-Davies, Paul - In: International journal of electronic commerce : IJEC 22 (2018) 1, pp. 98-124
Persistent link: https://www.econbiz.de/10011848497
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The impact of digital technology on relationships in a business network
Pagani, Margherita; Pardo, Catherine - In: Industrial marketing management : the international … 67 (2017), pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
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B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.; Casidy, Riza; Thaichon, Park - In: Industrial marketing management : the international … 85 (2020), pp. 197-208
Persistent link: https://www.econbiz.de/10012212139