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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing theory"
~subject:"Performance measurement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
Marketing theory
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4
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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International journal of hospitality management
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ECONIS (ZBW)
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1
The power of
marketing
within the firm : its contribution to business performance and the effect of power asymmetry
Auh, Seigyoung
;
Merlo, Omar
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 861-873
Persistent link: https://www.econbiz.de/10009656237
Saved in:
2
Marketing
metrics : insights from Brazilian managers
Sampaio, Cláudio Hoffmann
;
Simões, Cláudia
;
Perin, …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 8-16
Persistent link: https://www.econbiz.de/10008907260
Saved in:
3
Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun
;
Lie, Po-Chien
;
Arnold, Todd J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
Saved in:
4
Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and
marketing
dashboards
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 824-835
Persistent link: https://www.econbiz.de/10010211301
Saved in:
5
Measurement of return on
marketing
investment : a conceptual framework and the future of
marketing
metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 834-841
Persistent link: https://www.econbiz.de/10003507296
Saved in:
6
Simplifying complexity : effectiveness measurement modeling
Sison, Marissa
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003610440
Saved in:
7
A synthesis of research on the
marketing
-sales interface : 1984-2020
Chernetsky, Victor V.
;
Hughes, Douglas E.
;
Schrock, Wyatt A.
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 159-181
Persistent link: https://www.econbiz.de/10013494049
Saved in:
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