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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
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Internet marketing
Kundenzufriedenheit
Communication
48
Kommunikation
45
Internal communication
13
Interne Kommunikation
13
Consumer behaviour
12
Konsumentenverhalten
12
Lieferantenmanagement
11
Social Web
11
Social web
11
Supplier relationship management
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9
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Beziehungsmarketing
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Psychology of advertising
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Assaf, A. Georges
1
Brown, Brian P.
1
D'Attoma, Ida
1
Dibley, Anne
1
Donthu, Naveen
1
Fandel, Diana
1
Gázquez-Abad, Juan Carlos
1
Hung, Kuang-peng
1
Ieva, Marco
1
Lin, Chung-kuang
1
Milne, George R.
1
Murphy, Micah
1
Pauleen, David J.
1
Riegner, Cate
1
Rose, Susan
1
Saraeva, Anastasiya
1
Sashi, C. M.
1
Swani, Kunal
1
Tingting, Zhang
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
Journal of business research : JBR
14
Journal of communication management : an international journal
8
Corporate communications : an international journal
5
International journal of internet marketing and advertising : IJIMA
5
The journal of business & industrial marketing
4
Central European business review : CEBR
3
European journal of marketing : EJM
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of internet commerce
3
Journal of marketing communications
3
Administrative Sciences : open access journal
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Basler Schriften zum Marketing
2
Business and Economic Research : BER
2
Corporate reputation review : an international journal
2
Decision sciences : DS
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
EBL-Schweitzer
2
Economics and business review
2
Entrepreneurial business and economics review : EBER
2
Human systems management : HSM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of public sector management
2
Journal for international business and entrepreneurship development
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of service management
2
Journal of service research
2
Journal of strategic marketing
2
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
2
More
communication
is not always better? : the interplay between effective
communication
and interpersonal conflict in influencing satisfaction
Hung, Kuang-peng
;
Lin, Chung-kuang
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1223-1232
Persistent link: https://www.econbiz.de/10010227766
Saved in:
3
How social media applications affect B2B
communication
and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
4
Sharing is the name of the game : exploring the role of social media
communication
practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
5
Online versus offline promotional
communication
: evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
6
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
7
Communication
, interactivity, and satisfaction in B2B relationships
Murphy, Micah
;
Sashi, C. M.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011822080
Saved in:
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