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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
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Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Coopetitive branding : definition, typology, benefits and risks
Chiambaretto, Paul; Gurău, Călin; Le Roy, Frédéric - In: Industrial marketing management : the international … 57 (2016), pp. 86-96
Persistent link: https://www.econbiz.de/10011548679
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Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina; Cohen, Geraldine - In: Industrial marketing management : the international … 57 (2016), pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720