//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Research"
~isPartOf:"The IUP journal of brand management : IJBRM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
435
Brand management
434
Markenimage
216
Brand image
212
Consumer behaviour
201
Konsumentenverhalten
201
Brand
117
Markenartikel
115
Beziehungsmarketing
68
Relationship marketing
68
B-to-B-Marketing
66
Business-to-business marketing
66
Werbewirkung
61
Advertising effects
60
Markenpolitik
55
Online-Marketing
54
Social Web
51
Social web
51
Internet marketing
49
Marketingmanagement
48
Marketing management
47
Lieferantenmanagement
46
Supplier relationship management
46
Advertising
37
Werbung
37
Deutschland
31
Germany
27
Corporate reputation
20
Firmenimage
20
Brand extension
19
Markentransfer
19
India
18
Indien
18
Luxury goods
17
Luxusgüter
17
Brand architecture
16
Emerging economies
16
Innovation
16
Schwellenländer
16
Brand loyalty
15
more ...
less ...
Online availability
All
Undetermined
251
Free
9
Type of publication
All
Article
383
Book / Working Paper
77
Type of publication (narrower categories)
All
Article in journal
386
Aufsatz in Zeitschrift
386
Hochschulschrift
58
Thesis
30
Collection of articles of several authors
10
Sammelwerk
10
Case study
8
Fallstudie
8
Konferenzschrift
6
Aufsatzsammlung
2
Conference proceedings
2
Lehrbuch
2
Textbook
2
more ...
less ...
Language
All
English
406
German
59
Author
All
Burmann, Christoph
14
Uggla, Henrik
11
Christodoulides, George
7
Kumar, V.
6
Keller, Kevin Lane
5
Steiner, Paul
5
Gupta, Suraksha
4
Schmidt, Holger J.
4
Attri, Rekha
3
Baumgarth, Carsten
3
Bayus, Barry L.
3
Block, Martin P.
3
Brandtweiner, Roman
3
Ewing, Michael
3
Grohmann, Bianca
3
Homburg, Christian
3
Ind, Nicholas
3
Jewell, Robert D.
3
Kilian, Karsten
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Otubanjo, Olutayo
3
Singh, Jaywant
3
Anabila, Peter
2
Bei, Lien-ti
2
Beverland, Michael B.
2
Biraghi, Silvia
2
Bornemann, Torsten
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Brown, Brian P.
2
Calantone, Roger J.
2
Cao, Zixia
2
Casaló, Luis V.
2
Casidy, Riza
2
Cleff, Thomas
2
Diamantopoulos, Adamantios
2
Fuxman, Leonora
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
52
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer Gabler <Firma>
1
Springer VS
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Research
The IUP journal of brand management : IJBRM
Journal of business research : JBR
606
The journal of brand management : an international journal
568
The journal of product & brand management
387
SpringerLink / Bücher
336
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Psychology & marketing
114
Journal of strategic marketing
109
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Springer eBook Collection
90
Innovatives Markenmanagement
86
Journal of marketing
83
Journal of advertising research
77
Journal of promotion management : JPM
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Tourism management : research, policies, practice
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
61
Cogent business & management
60
Qualitative market research : an international journal
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
57
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Springer eBook Collection / Business and Economics
54
Business horizons
53
more ...
less ...
Source
All
ECONIS (ZBW)
460
Showing
1
-
10
of
460
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
Revolutionizing workshops : supporting participants' creativity with persuasive technology
Jalowski, Max
-
2021
Persistent link: https://www.econbiz.de/10012428187
Saved in:
4
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
5
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
6
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
7
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
8
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
9
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
10
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->