Narrow search
Showing 1 - 10 of 41
Cover Image
Are knowledge intensive business services really co-produced? : overcoming lack of customer participation in KIBS
Santos, Juliana Bonomi; Spring, Martin - In: Industrial marketing management : the international … 50 (2015), pp. 85-96
Persistent link: https://www.econbiz.de/10011411706
Cover Image
Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail - In: Industrial marketing management : the international … 78 (2019), pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
Cover Image
Managing business-to-business relationships under conditions of employee attrition : a transparency approach
Kumar, Nishant; Yakhlef, Ali - In: Industrial marketing management : the international … 56 (2016), pp. 143-155
Persistent link: https://www.econbiz.de/10011531493
Cover Image
Developing the organization's sensemaking capability : precursor to an adaptive strategic marketing response
Neill, Stern; McKee, Daryl; Rose, Gregory - In: Industrial marketing management : the international … 36 (2007) 6, pp. 731-744
Persistent link: https://www.econbiz.de/10003507185
Cover Image
Knowledge intensive business service (KIBS) firms' use of visualization for customer participation and knowledge sharing during the service process
Clarke, Ann Højbjerg; Mortensen, Bo; Freytag, Per V. - In: Industrial marketing management : the international … 109 (2023), pp. 32-43
Persistent link: https://www.econbiz.de/10014282225
Cover Image
Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets : a resource-based approach
Lisboa, Ana; Skarmeas, Dionysis; Lages, Carmen - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1274-1284
Persistent link: https://www.econbiz.de/10009410662
Cover Image
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Cover Image
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Cover Image
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Cover Image
Lifting the veil on the link between absorptive capacity and innovation : the roles of cross-functional integration and customer orientation
Yang, Shu-Yi; Tsai, Kuen-hung - In: Industrial marketing management : the international … 82 (2019), pp. 117-130
Persistent link: https://www.econbiz.de/10012128005