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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
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Effective implementation of relationship orientation in new product launches
Matikainen, Minna; Terho, Harri; Matikainen, Esa; … - In: Industrial marketing management : the international … 45 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
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Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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Creating value in retail buyer-vendor relationships : a service-centered model
Hartmann, Evi; Herb, Stefan - In: Industrial marketing management : the international … 44 (2015), pp. 166-179
Persistent link: https://www.econbiz.de/10010481953
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Value in business and industrial marketing : past, present, and future
Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann; Simmons, Geoffrey; Palmer, Mark - In: Industrial marketing management : the international … 41 (2012) 1, pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
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Value co-creation in knowledge intensive business services : a dyadic perspective on the joint problem solving process
Aarikka-Stenroos, Leena; Jaakkola, Elina - In: Industrial marketing management : the international … 41 (2012) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10009513229
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Customer value creation : a journey in the search of excellence
Geraerdts, Rob - In: Industrial marketing management : the international … 41 (2012) 1, pp. 11-12
Persistent link: https://www.econbiz.de/10009513232