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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
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Service network value co-creation : defining the roles of the generic actor
Ekman, Peter; Raggio, Randle D.; Thompson, Steven M. - In: Industrial marketing management : the international … 56 (2016), pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
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Effective implementation of relationship orientation in new product launches
Matikainen, Minna; Terho, Harri; Matikainen, Esa; … - In: Industrial marketing management : the international … 45 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
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Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Pohlmann, Attila; Kaartemo, Valtteri - In: Industrial marketing management : the international … 63 (2017), pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
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The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto; Johnston, Wesley J. - In: Industrial marketing management : the international … 66 (2017), pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
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Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Creating value in retail buyer-vendor relationships : a service-centered model
Hartmann, Evi; Herb, Stefan - In: Industrial marketing management : the international … 44 (2015), pp. 166-179
Persistent link: https://www.econbiz.de/10010481953
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Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72
Persistent link: https://www.econbiz.de/10010481965