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Industrial global brand leadership : a capabilities view
Beverland, Michael; Napoli, Julie; Lindgreen, Adam - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
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The emergence of dependence and lock-in effects in buyer-supplier relationships : a buyer perspective
Mandt, Tobias; Schweiger, Bastian; Daft, Jost - In: Industrial marketing management : the international … 55 (2016), pp. 22-34
Persistent link: https://www.econbiz.de/10011503395
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Misused and missed use : grounded theory and objective hermeneutics as methods for research in industrial marketing
Wagner, Stephan M.; Lukassen, Peter; Mahlendorf, Matthias - In: Industrial marketing management : the international … 39 (2010) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10003954459
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From channel integration to platform integration : capabilities required in hospitality
Bahar, Varqa Shamsi; Nenonen, Suvi; Starr, Richard G., Jr. - In: Industrial marketing management : the international … 94 (2021), pp. 19-40
Persistent link: https://www.econbiz.de/10012513126
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Food waste management in the catering industry : enablers and interrelationships
Wu, Zepeng; Mohammed, Ahmed; Harris, Irina - In: Industrial marketing management : the international … 94 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10012513115
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Delegating slotting allowance authority to the sales force
Rowe, William J.; Skinner, Steven J. - In: Industrial marketing management : the international … 57 (2016), pp. 159-165
Persistent link: https://www.econbiz.de/10011549591
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Why are you really losing sales opportunities? : a buyers' perspective on the determinants of key account sales failures
Friend, Scott B.; Curasi, Carolyn Folkman; Boles, James S. - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1124-1135
Persistent link: https://www.econbiz.de/10010439596
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Interfacing and customer-facing : sales and marketing selling centers
Johnson, Jeff S.; Matthes, Joseph M.; Friend, Scott B. - In: Industrial marketing management : the international … 77 (2019), pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
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Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash; Johnson, Jeff S.; Viio, Paul - In: Industrial marketing management : the international … 63 (2017), pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
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The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.; Malshe, Avinash; Johnson, Jeff S. - In: Industrial marketing management : the international … 102 (2022), pp. 324-337
Persistent link: https://www.econbiz.de/10013259090