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Customer interactivity and new product performance : moderating effects of product newness and product embeddedness
Bonner, Joseph M. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 485-492
Persistent link: https://www.econbiz.de/10003976517
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Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi; Yan, Ruiliang - In: Industrial marketing management : the international … 76 (2019), pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
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Balancing exploration and exploitation capabilities in high technology firms : a multi-source multi-context examination
Tu, Chiayu - In: Industrial marketing management : the international … 39 (2010) 4, pp. 672-680
Persistent link: https://www.econbiz.de/10003984003
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Effective implementation of relationship orientation in new product launches
Matikainen, Minna; Terho, Harri; Matikainen, Esa; … - In: Industrial marketing management : the international … 45 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
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An analytic decision making framework to evaluate multiple marketing channels
Chen, Kun; Kou, Gang; Shang, Jennifer - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1420-1434
Persistent link: https://www.econbiz.de/10010473293
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New product adoption and sales performance from the importer perspective
Li, Ci-Rong; Lin, Chen-Ju - In: Industrial marketing management : the international … 44 (2015), pp. 98-106
Persistent link: https://www.econbiz.de/10010481959
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Signaling new product introduction delays : determinants of clarity of delay-duration announcements
Ku, Hsuan-hsuan; Huang, Chiu-chen; Kuo, Chien-chih - In: Industrial marketing management : the international … 40 (2011) 5, pp. 754-762
Persistent link: https://www.econbiz.de/10009274011