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Market segmentation practices of exporting companies
Schuster, Camille P. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 95-102
Persistent link: https://www.econbiz.de/10001047533
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Export attitudes of industrial manufacturers
Johnston, Wesley J. - In: Industrial marketing management : the international … 14 (1985) 2, pp. 123-132
Persistent link: https://www.econbiz.de/10001027979
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Export intensity, scope, and destinations : evidence from Brazil
Boehe, Dirk Michael; Qian, Gongming; Peng, Mike W. - In: Industrial marketing management : the international … 57 (2016), pp. 127-138
Persistent link: https://www.econbiz.de/10011548686
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Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak - In: Industrial marketing management : the international … 57 (2016), pp. 148-158
Persistent link: https://www.econbiz.de/10011549588
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Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew; Cesinger, Beate; Cheng, Cheng-Feng; … - In: Industrial marketing management : the international … 80 (2019), pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
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Global marketing in business-to-business contexts : challenges, developments, and opportunities
Leonidou, Constantinos N.; Hultman, Magnus - In: Industrial marketing management : the international … 78 (2019), pp. 102-107
Persistent link: https://www.econbiz.de/10012026160
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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
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The effect of export marketing capabilities on export performance : moderating role of dysfunctional competition
Boso, Nathaniel; Adeola, Ogechi; Danso, Albert; … - In: Industrial marketing management : the international … 78 (2019), pp. 137-145
Persistent link: https://www.econbiz.de/10012026169