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Understanding the role of service innovation behavior on business customer performance and loyalty
Woo, Heeseok; Kim, Sang Jin; Wang, Huanzhang - In: Industrial marketing management : the international … 93 (2021), pp. 41-51
Persistent link: https://www.econbiz.de/10012501935
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Can customer loyalty to a salesperson be harmful? : examining customer perceptions of salesperson emotional labor strategies post ethical transgressions
Chaker, Nawar N.; Beeler, Lisa L.; Delpechitre, Duleep - In: Industrial marketing management : the international … 96 (2021), pp. 238-253
Persistent link: https://www.econbiz.de/10013194581
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Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de; Coussement, Kristof; Verbeke, Wouter; … - In: Industrial marketing management : the international … 99 (2021), pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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Supplier relationship management capability : a qualification and extension
Forkmann, Sebastian; Henneberg, Stephan; Naudé, Peter; … - In: Industrial marketing management : the international … 57 (2016), pp. 185-200
Persistent link: https://www.econbiz.de/10011549611
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Are knowledge intensive business services really co-produced? : overcoming lack of customer participation in KIBS
Santos, Juliana Bonomi; Spring, Martin - In: Industrial marketing management : the international … 50 (2015), pp. 85-96
Persistent link: https://www.econbiz.de/10011411706
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Power shifts and relationship quality improvement of producer-retailer green channel dyads under government intervention
Sheu, Jiuh Biing - In: Industrial marketing management : the international … 50 (2015), pp. 97-116
Persistent link: https://www.econbiz.de/10011411710
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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
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Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714