Narrow search
Showing 1 - 10 of 138
Cover Image
Sense-making in business markets : the interplay between cognition, action and outcomes
Mattsson, Lars-Gunnar; Corsaro, Daniela; Ramos, Carla - In: Industrial marketing management : the international … 48 (2015), pp. 4-11
Persistent link: https://www.econbiz.de/10011345786
Cover Image
Networks of mind and networks of organizations : the map metaphor in business network research
Geiger, Susi; Finch, John H. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 381-389
Persistent link: https://www.econbiz.de/10003976407
Cover Image
Intuitive managerial thinking : the use of mental simulations in the industrial marketing context
Vanharanta, Markus; Easton, Geoff - In: Industrial marketing management : the international … 39 (2010) 3, pp. 425-436
Persistent link: https://www.econbiz.de/10003976494
Cover Image
Developing the organization's sensemaking capability : precursor to an adaptive strategic marketing response
Neill, Stern; McKee, Daryl; Rose, Gregory - In: Industrial marketing management : the international … 36 (2007) 6, pp. 731-744
Persistent link: https://www.econbiz.de/10003507185
Cover Image
Inter-cognitive representations in business networks
Mouzas, Stefanos; Henneberg, Stephan - In: Industrial marketing management : the international … 48 (2015), pp. 61-67
Persistent link: https://www.econbiz.de/10011345777
Cover Image
Heuristics in customer‐supplier interaction
Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 48 (2015), pp. 26-37
Persistent link: https://www.econbiz.de/10011345782
Cover Image
Reflections on the interplay between cognition, action and outcomes in industries and business markets : what have we learned so far and where might we go next?
Hodgkinson, Gerard P. - In: Industrial marketing management : the international … 48 (2015), pp. 12-25
Persistent link: https://www.econbiz.de/10011345785
Cover Image
Organizational inscriptions of network pictures : a meso-level analysis
Öberg, Christina; Henneberg, Stephan; Mouzas, Stefanos - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1270-1283
Persistent link: https://www.econbiz.de/10009699337
Cover Image
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Cover Image
Delegating slotting allowance authority to the sales force
Rowe, William J.; Skinner, Steven J. - In: Industrial marketing management : the international … 57 (2016), pp. 159-165
Persistent link: https://www.econbiz.de/10011549591