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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
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Processes and integration in the interaction of purchasing and marketing : considering synergy and symbiosis
Toon, Mark A.; Morgan, Robert; Lindgreen, Adam; … - In: Industrial marketing management : the international … 52 (2016), pp. 74-81
Persistent link: https://www.econbiz.de/10011447493
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Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.; Morgan, Robert; Cadogan, John W. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
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Value in business and industrial marketing : past, present, and future
Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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A value-in-process analysis of relationship interactions in non-equity alliances
Toon, Mark A.; Robson, Matthew J.; Morgan, Robert - In: Industrial marketing management : the international … 41 (2012) 1, pp. 186-196
Persistent link: https://www.econbiz.de/10009513189
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A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms
Hughes, Paul; Morgan, Robert - In: Industrial marketing management : the international … 36 (2007) 4, pp. 503-517
Persistent link: https://www.econbiz.de/10003469170
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Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Hughes, Matthew; Morgan, Robert - In: Industrial marketing management : the international … 36 (2007) 5, pp. 651-661
Persistent link: https://www.econbiz.de/10003483605
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A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis
Hughes, Paul; Morgan, Robert; Hodgkinson, Ian R.; … - In: Industrial marketing management : the international … 88 (2020), pp. 485-499
Persistent link: https://www.econbiz.de/10012285389
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The digital marketing capabilities gap
Herhausen, Dennis; Miočević, Dario; Morgan, Robert; … - In: Industrial marketing management : the international … 90 (2020), pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
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Product-market planning capability and profitability
Hughes, Paul; Hodgkinson, Ian R.; Morgan, Robert; … - In: Industrial marketing management : the international … 90 (2020), pp. 370-379
Persistent link: https://www.econbiz.de/10012322097