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Integrating information technology and marketing : an examination of the drivers and outcomes of e-Marketing capability
Trainor, Kevin J.; Rapp, Adam; Beitelspacher, Lauren Skinner - In: Industrial marketing management : the international … 40 (2011) 1, pp. 162-174
Persistent link: https://www.econbiz.de/10008907879
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 54 (2016), pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
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B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.; Clarke, Rodney J. - In: Industrial marketing management : the international … 54 (2016), pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
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Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gregory, Gary D.; Ngo, Liem Viet; Karavdic, Munib - In: Industrial marketing management : the international … 78 (2019), pp. 146-157
Persistent link: https://www.econbiz.de/10012026170
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Positioning through B2B carrier signals : understanding how service quality is communicated via websites
Williams, Zachary; Lueg, Jason E.; Hancock, Tyler; … - In: Industrial marketing management : the international … 81 (2019), pp. 54-64
Persistent link: https://www.econbiz.de/10012107680