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Refining value-based differentiation in business relationships : a study of the higher order relationship building blocks that influence behavioural intentions
Hutchinson, David; Wellington, William J.; Saad, Mohammed; … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 465-478
Persistent link: https://www.econbiz.de/10008991564
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Organisational, technical and data quality factors in CRM adoption : SMEs perspective
Alshawi, Sarmad; Missi, Farouk; Irani, Zahir - In: Industrial marketing management : the international … 40 (2011) 3, pp. 376-383
Persistent link: https://www.econbiz.de/10008991585
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Multi-dimensional analysis of perceived switching costs
Barroso, Carmen; Picón, Araceli - In: Industrial marketing management : the international … 41 (2012) 3, pp. 531-543
Persistent link: https://www.econbiz.de/10009546586
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Using cross-functional, cross-firm teams to co-create value : the role of financial measures
Enz, Matias G.; Lambert, Douglas M. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10009546598
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Measures and measurement : process and practise
Batt, Peter J. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 379-384
Persistent link: https://www.econbiz.de/10009546656
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Brand stability as a signaling phenomen : an empirical investigation in industrial markets
Leischnig, Alexander; Enke, Margit - In: Industrial marketing management : the international … 40 (2011) 7, pp. 116-1122
Persistent link: https://www.econbiz.de/10009490241
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Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.; Matanda, Margaret Jekanyika; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
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Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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B2B and internal relationships and curative international marketing : a polish case study
Kaufmann, H. R.; Czinkota, M. R.; Zakrewski, Maria - In: Industrial marketing management : the international … 51 (2015), pp. 69-78
Persistent link: https://www.econbiz.de/10011422741