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Antecedents and consequences of commitment in marketing research services: the client's perspective
Cater, Barbara; Zabkar, Vesna - In: Industrial marketing management : the international … 38 (2009) 7, pp. 785-797
Persistent link: https://www.econbiz.de/10003893190
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Marketing of competence : exploring the resource-based content of value-for-customers through a case study analysis
Zerbini, Fabrizio; Golfetto, Francesca; Gibbert, Michael - In: Industrial marketing management : the international … 36 (2007) 6, pp. 784-798
Persistent link: https://www.econbiz.de/10003507266
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Customer segments as moving targets : integrating customer value dynamism into segment instability logic
Blocker, Christopher P.; Flint, Daniel J. - In: Industrial marketing management : the international … 36 (2007) 6, pp. 810-822
Persistent link: https://www.econbiz.de/10003507271
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The field of radical innovation : making sense of organizational cultures and radical innovation
Green, William; Cluley, Robert - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1343-1350
Persistent link: https://www.econbiz.de/10010473316
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Marketing research in medium-sized UK and US firms
Schlegelmilch, Bodo B. - In: Industrial marketing management : the international … 15 (1986) 3, pp. 177-182
Persistent link: https://www.econbiz.de/10001027942
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 102 (2022), pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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Business models : impact on business markets and opportunities for marketing research
Ehret, Michael; Kashyap, Vishal; Wirtz, Jochen - In: Industrial marketing management : the international … 42 (2013) 5, pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
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The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand; Kok, Robert A. W. - In: Industrial marketing management : the international … 41 (2012) 5, pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
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What do we know about buyer-seller negotiations in marketing research? : a status quo analysis
Herbst, Uta; Voeth, Markus; Meister, Christoph - In: Industrial marketing management : the international … 40 (2011) 6, pp. 967-978
Persistent link: https://www.econbiz.de/10009354627