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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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Value added reseller or value at risk : the dark side of relationships with VARs
Gupta, Suraksha; Väätänen, Juha; Khaneja, Suyash - In: Industrial marketing management : the international … 55 (2016), pp. 110-118
Persistent link: https://www.econbiz.de/10011503624
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Mapping value in business markets : an integrative framework
Eggert, Andreas; Kleinaltenkamp, Michael; Kashyap, Vishal - In: Industrial marketing management : the international … 79 (2019), pp. 13-20
Persistent link: https://www.econbiz.de/10012064154
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Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
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Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail - In: Industrial marketing management : the international … 78 (2019), pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
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Service guarantees as a base for positioning in B2B
McColl, Rod; Truong, Yann; La Rocca, Antonella - In: Industrial marketing management : the international … 81 (2019), pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
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Creating or destroying value through mergers and acquisitions : a marketing perspective
Rahman, Mahabubur; Lambkin, Mary - In: Industrial marketing management : the international … 46 (2015), pp. 24-35
Persistent link: https://www.econbiz.de/10011286981
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Customer retention : a source of value for serial acquirers
Degbey, William Y. - In: Industrial marketing management : the international … 46 (2015), pp. 11-23
Persistent link: https://www.econbiz.de/10011286983
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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Is perceived value more than value for money in professional business services?
Arslanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 65 (2017), pp. 47-58
Persistent link: https://www.econbiz.de/10011774963