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Building industrial brand equity on resource advantage
Wang, Yong Jian; Capon, Noel; Wang, Valerie Lynette; … - In: Industrial marketing management : the international … 72 (2018), pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe; Andreini, Daniela; Bergamschi, Mara; … - In: Industrial marketing management : the international … 53 (2016), pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick; Röth, Tobias; Meissner, Svenja - In: Industrial marketing management : the international … 83 (2019), pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
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Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin; Kuhn, Marc; Henseler, Jörg - In: Industrial marketing management : the international … 72 (2018), pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
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Value added reseller or value at risk : the dark side of relationships with VARs
Gupta, Suraksha; Väätänen, Juha; Khaneja, Suyash - In: Industrial marketing management : the international … 55 (2016), pp. 110-118
Persistent link: https://www.econbiz.de/10011503624
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Product substitution in different weights and brands considering customer segmentation and panic buying behavior
Tsao, Yu-Chung; Raj, Praveen Vijaya Raj Pushpa; Yu, Vincent - In: Industrial marketing management : the international … 77 (2019), pp. 209-220
Persistent link: https://www.econbiz.de/10012004392
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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Advancing theoretical and strategic development of branding in industrial marketing
Wang, Cheng Lu; Hao, Andy W. - In: Industrial marketing management : the international … 72 (2018), pp. 1-3
Persistent link: https://www.econbiz.de/10011887273
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Investigating relationship types for creating brand value for resellers
Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47
Persistent link: https://www.econbiz.de/10011887282