Narrow search
Showing 1 - 10 of 519
Cover Image
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Cover Image
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas; Liozu, Stephan - In: Industrial marketing management : the international … 47 (2015), pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Cover Image
Identifying customer behavioral factors and price premiums of green building purchasing
Juan, Yi-Kai; Hsu, Yin-Hao; Xie, Xiaoyan - In: Industrial marketing management : the international … 64 (2017), pp. 36-43
Persistent link: https://www.econbiz.de/10011738312
Cover Image
Agency problems in solution selling : how customer perceptions of opportunism and customer characteristics impede their acceptance of outcome-based pricing
Pieringer, Eva C.; Totzek, Dirk - In: Industrial marketing management : the international … 106 (2022), pp. 279-291
Persistent link: https://www.econbiz.de/10014226513
Cover Image
The moderating effects of market orientation and launch proficiency on the product advantage-performance relationship
Hsieh, Ming-Hung; Tsai, Kuen-hung; Wang, Jun-Ren - In: Industrial marketing management : the international … 37 (2008) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10003736676
Cover Image
Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 36 (2007) 4, pp. 540-548
Persistent link: https://www.econbiz.de/10003469182
Cover Image
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Cover Image
Factors that reduce rigid product adaptation decisions : the case of exporting firms in China
Li, Ling-yee - In: Industrial marketing management : the international … 39 (2010) 4, pp. 531-537
Persistent link: https://www.econbiz.de/10003983980
Cover Image
Migrating from products to solutions : an exploration of system support in the UK defense industry
Kapletia, Dharm; Probert, David - In: Industrial marketing management : the international … 39 (2010) 4, pp. 582-592
Persistent link: https://www.econbiz.de/10003983989
Cover Image
The globalization strategies of business-to-business born global firms in the wireless technology industry
Laanti, Riku; Gabrielsson, Mika; Gabrielsson, Peter - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1104-1117
Persistent link: https://www.econbiz.de/10003555955