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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and marketing dashboards
Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J.; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 824-835
Persistent link: https://www.econbiz.de/10010211301
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Managing creativity in business market relationships
Andersen, Poul Houman; Kragh, Hanne - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-85
Persistent link: https://www.econbiz.de/10009734087
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Special issue: Managing creativity in business market relationships
Andersen, Poul Houman (contributor) - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-134
Persistent link: https://www.econbiz.de/10009734089
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Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests
Gattermann-Itschert, Theresa; Thonemann, Ulrich - In: Industrial marketing management : the international … 107 (2022), pp. 134-147
Persistent link: https://www.econbiz.de/10014230262
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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Special issue Project marketing and the marketing of solutions
Cova, Bernard (contributor) - In: Industrial marketing management : the international … 36,2 (2007)
Persistent link: https://www.econbiz.de/10004913769
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Special issue Knowledge management in industrial markets
Lancioni, Richard (contributor) - In: Industrial marketing management : the international … 38,2 (2009)
Persistent link: https://www.econbiz.de/10008636678
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Special issue IMP 2007 : exploiting the B2B knowledge network
Naudé, Peter (contributor) - In: Industrial marketing management : the international … 38,5 (2009)
Persistent link: https://www.econbiz.de/10008636684