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The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank; Ulaga, Wolfgang - In: Industrial marketing management : the international … 37 (2008) 3, pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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Improving firm positioning through enhanced offerings and buyer-seller relationships
Penttinen, Esko; Palmer, Jonathan - In: Industrial marketing management : the international … 36 (2007) 5, pp. 552-564
Persistent link: https://www.econbiz.de/10003483539
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo; Kohtamäki, Marko; Lehtonen, Heini; … - In: Industrial marketing management : the international … 49 (2015), pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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IMP and service-dominant logic : divergence, convergence and development
Ford, David - In: Industrial marketing management : the international … 40 (2011) 2, pp. 231-239
Persistent link: https://www.econbiz.de/10008934049
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
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Service customization in turbulent environments : service business models and knowledge integration to create capability-based switching costs
Frank, Alejandro Germán; Mendes, Glauco H. de Souza; … - In: Industrial marketing management : the international … 100 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013206396
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Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012501917