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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka; Rajala, Risto; Alejandro, Thomas Brashear - In: Industrial marketing management : the international … 47 (2015), pp. 53-64
Persistent link: https://www.econbiz.de/10011313575
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Driving shareholder value with customer asset management : moving beyond customer lifetime value
Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 52 (2016), pp. 140-150
Persistent link: https://www.econbiz.de/10011447505
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Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Gao, Tao; Leichter, Gordon; Wei, Yinghong - In: Industrial marketing management : the international … 41 (2012) 4, pp. 659-668
Persistent link: https://www.econbiz.de/10009583014
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Business of business is more than business : managing during the Covid crisis
Sheth, Jagdish N. - In: Industrial marketing management : the international … 88 (2020), pp. 261-264
Persistent link: https://www.econbiz.de/10012285363
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How do strategic alliance formations create shareholder value? : an application of the event study methodology in the B2B context
Koval, Mariia; Zaefarian, Ghasem; Iurkov, Viacheslav - In: Industrial marketing management : the international … 117 (2024), pp. 79-91
Persistent link: https://www.econbiz.de/10014531638
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The use of web analytics for digital marketing performance measurement
Järvinen, Joel; Karjaluoto, Heikki - In: Industrial marketing management : the international … 50 (2015), pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
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The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
Musarra, Giuseppe; Robson, Matthew J.; Katsikeas, … - In: Industrial marketing management : the international … 55 (2016), pp. 10-21
Persistent link: https://www.econbiz.de/10011503391
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Supplier performance measurement systems : communication and reaction modes
Maestrini, Vieri; Maccarrone, Paolo; Caniato, Federico; … - In: Industrial marketing management : the international … 74 (2018), pp. 298-308
Persistent link: https://www.econbiz.de/10011942385
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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673