Narrow search
Showing 1 - 10 of 132
Cover Image
An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships : from the structuration perspective
Lee, Ruby P.; Johnson, Jean L.; Tang, Xinlin - In: Industrial marketing management : the international … 41 (2012) 2, pp. 368-377
Persistent link: https://www.econbiz.de/10009544726
Cover Image
Understanding salespeople's learning experiences through blogging : a social learning approach
Rollins, Minna; Nickell, David; Wei, Jack - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
Cover Image
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Cover Image
Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Industrial marketing management : the international … 101 (2022), pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
Cover Image
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; … - In: Industrial marketing management : the international … 90 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Cover Image
More communication is not always better? : the interplay between effective communication and interpersonal conflict in influencing satisfaction
Hung, Kuang-peng; Lin, Chung-kuang - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1223-1232
Persistent link: https://www.econbiz.de/10010227766
Cover Image
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Cover Image
Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj; Shipley, Garrett M. - In: Industrial marketing management : the international … 90 (2020), pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
Cover Image
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Cover Image
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717