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Business networks and retail internationalization : a case analysis in the fashion industry
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 39 (2010) 6, pp. 908-916
Persistent link: https://www.econbiz.de/10008655112
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To outcomes and beyond : discursively managing legitimacy struggles in outcome business models
Korkeamäki, Lauri; Kohtamäki, Marko - In: Industrial marketing management : the international … 91 (2020), pp. 196-208
Persistent link: https://www.econbiz.de/10012422213
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Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim; Matthyssens, Paul; Vanderstraeten, Johanna; … - In: Industrial marketing management : the international … 89 (2020), pp. 265-277
Persistent link: https://www.econbiz.de/10012290051
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Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer); Wilden, Ralf; Gudergan, … - In: Industrial marketing management : the international … 114 (2023), pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
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Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco; Gebauer, Heiko - In: Industrial marketing management : the international … 89 (2020), pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
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Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
Gabrielsson, Mika; Seppäla, Tomi; Gabrielsson, Peter - In: Industrial marketing management : the international … 54 (2016), pp. 141-153
Persistent link: https://www.econbiz.de/10011478750
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The integration between marketing and purchasing in the traceability process
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891
Persistent link: https://www.econbiz.de/10003924777
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Hitting or missing the target : resources and capabilities for alternative e-commerce pathways in the fashion industry
Gaudenzi, Barbara; Mola, Lapo; Rossignoli, Cecilia - In: Industrial marketing management : the international … 93 (2021), pp. 124-136
Persistent link: https://www.econbiz.de/10012501944
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How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui; Wang, Yen-Yao; Wang, Tawei; Kao, Ta Wei - In: Industrial marketing management : the international … 86 (2020), pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
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Coopetition-based business models : the case of Amazon.com
Ritala, Paavo; Golnam, Arash; Wegmann, Alain - In: Industrial marketing management : the international … 43 (2014) 2, pp. 236-249
Persistent link: https://www.econbiz.de/10010364534