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Customer interactivity and new product performance : moderating effects of product newness and product embeddedness
Bonner, Joseph M. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 485-492
Persistent link: https://www.econbiz.de/10003976517
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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Value co-creation process of integrated product-services : effect of role ambiguities and relational coping strategies
Rönnberg, David; Parida, Vinit; Wincent, Joakim - In: Industrial marketing management : the international … 56 (2016), pp. 108-119
Persistent link: https://www.econbiz.de/10011531240
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
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Customers' participation in product development through crowdsourcing : issues and implications
Djelassi, Souad; Decoopman, Isabelle - In: Industrial marketing management : the international … 42 (2013) 5, pp. 683-692
Persistent link: https://www.econbiz.de/10010211445
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Supplier-customer engagement for collaborative innovation using video conferencing : a study of SMEs
Hardwick, Jialin; Anderson, Alistair R. - In: Industrial marketing management : the international … 80 (2019), pp. 43-57
Persistent link: https://www.econbiz.de/10012064325
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Free in, free out? : outbound transfer of user innovations in small UK firms
De Jong, Jeroen P. J.; Flowers, Stephen - In: Industrial marketing management : the international … 73 (2018), pp. 21-30
Persistent link: https://www.econbiz.de/10011904659
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Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu; Xiao, Yazhen - In: Industrial marketing management : the international … 86 (2020), pp. 99-108
Persistent link: https://www.econbiz.de/10012212212